#stopthebeautymadness campaign: 25 Advertisments Call Out the Ideal Beauty Standard

25 advertisements call out unattainable beauty standards with straightforward quotes

"We are determined to Stop The Beauty Madness in our ourselves, our mothers, our sisters and our daughters" reads website StoptheBeautyMadness.com about the 25 advertisements calling out unattainable beauty standards pushed by Hollywood and magazines.

"Part of this includes calling out the ugly truths hidden in our culture and our own minds. That's what this campaign is about. It's about strong words that reveal the ideas that need to be seen for what they are. It is not always pretty to see what is hidden deep in our psyche (or even just slightly under the surface), but it is important to see it clearly so that we may call it out and change it."

Founder Robin Rice adds "My main mission is to say if women are worried about their weight and their looks to the point that they're not actually putting themselves in the world, then we're missing out on some really extraordinary individuals and some really important conversations we need to be having. Women need to be helping the world move in a more beautiful direction — a genuinely beautiful direction."